Training Description

This advanced programme has been designed to perfect your business writing skills. You will gain a lot of practice writing a variety of business correspondence, both formal and informal, as well as enhancing your accuracy and written fluency. This course is an excellent way to ensure you lead the way and set examples for others to follow.

This course picks up where Business Writing for Results leaves off: it delves into writing topics more deeply. Students will have a chance to measure their progress since taking the introductory course, Business Writing for Results. Students will practice their skills with several exercises covering different writing situations.

Training Objectives

Each attendee who will complete this training will gain the following outcomes:-

  • Apply and gain an advanced knowledge and skills on business writing.
  • Write effective emails, memos and letters.
  • Apply rules for organizing content in a clear and concise manner.
  • Manage writing complexity to match the modern business environment.
  • Apply advanced structuring techniques that yield a desirable response.
  • Identify and talk to the reader’s interests.

Who should attend?

This course is intended for all individuals with responsibilities requiring extensive business writing in the form of emails, memos and letters.

Training Duration: 5 (Five) days (6 Hours/day)

Training Program

The following program is planned for this training. However, the instructor(s) may modify this program before or during the training for technical reasons with no prior notice to the delegates. Nevertheless, the training objectives will always be met:

DAY 1

08:30 – 09:00

 Registration & Coffee

09:00 – 09:30

 Welcome & Introduction

09:30 – 10:30

 Advanced Techniques for Effective Writing

  • Defining Effective Writing ● Understanding the Hallmarks of Effective Communicators

10:30 – 10:45

 Break

10:45 – 12:30

 Advanced Techniques for Effective Writing (cont’d)

  • Elements of Written Communication ● Writing in a Business Context

12:30 – 01:30

 Advanced Techniques for Effective Writing  (cont’d)

  • Understanding Your Audience ● Setting a Purpose for Your Writing

01:30 – 02:10

 Lunch

02:10 – 03:30

 Advanced Techniques for Effective Writing (cont’d)

  • Understanding Sources of Miscommunication

03:30 – 03:45

 Break

03:45 – 04:00

 Training Wrap-Up

04:00

 End of the Day One

DAY 2

09:00 – 09:30

 Training Recapitulation for Day One

09:30 – 10:30

 Organizing Content

  • Using Simple and Specific Language to Avoid Confusion

10:30 – 10:45

 Break

10:45 – 12:30

 Organizing Content (cont’d)

  • Using Positive Language ● Applying Rules for Bullet Points

12:30 – 01:30

 Organizing Content (cont’d)

  • Maintaining an Impersonal Style ● Avoiding Repetitions

01:30 – 02:10

 Lunch

02:10 – 03:30

 Organizing Content (cont’d)Using Active Verbs to Promote a Response

03:30 – 03:45

 Break

03:45 – 04:00

 Training Wrap-Up

04:00

 End of the Day Two

DAY 3

09:00 – 09:30

 Training Recapitulation for Day Two

09:30 – 10:30

 Writing Style

  • Adding a Personal Touch to Business Writing ● Organizing Paragraphs Effectively

10:30 – 10:45

 Break

10:45 – 12:30

 Writing Style (cont’d)

  • Using Varied Sentences ● The 6 Cs of Effective Writing

12:30 – 01:30

 Writing Style (cont’d)

  • Recognizing Clichés and Jargon ● Applying the Gunning Fox Index for Writing Complexity

01:30 – 02:10

 Lunch

02:10 – 03:30

 Writing Style (cont’d)

  • Using Visual Aids to Support Text ● Going “The Last Inch”: Proof Reading Your Work

03:30 – 03:45

 Break

03:45 – 04:00

 Training Wrap-Up

04:00

 End of the Day Three

DAY 4

09:00 – 09:30

 Training Recapitulation for Day Three

09:30 – 10:30

 Logical Sequencing of Ideas

  • Building your Key Message ● Organizing the Introduction, Body and Ending

10:30 – 10:45

 Break

10:45 – 12:30

 Logical Sequencing of Ideas (cont’d)

  • Structuring Ideas from the Bottom Up ● Refining the Flow from the Top Down

12:30 – 01:30

 Logical Sequencing of Ideas (cont’d)

  • Drawing Impeccable Conclusions ● Summarizing Ideas Effectively

01:30 – 02:10

 Lunch

02:10 – 03:30

 Logical Sequencing of Ideas (cont’d)

  • Summarizing Ideas Effectively

03:30 – 03:45

 Break

03:45 – 04:00

 Training Wrap-Up

04:00

 End of the Day Four

DAY 5

09:00 – 09:30

 Training Recapitulation for Day Four

09:30 – 10:30

 Responding to Complex Situations through Writing

  • Building Rapport with your Audience ● Managing Expectations: Responding to Bad News

10:30 – 10:45

 Break

10:45 – 01:30

 Responding to Complex Situations through Writing (cont’d)Managing Expectations: Saying No ● Effectively Handing Difficult Individuals

01:30 – 02:10

 Lunch

02:10 – 02:45

 Responding to Complex Situations through WritingHostile: Respond Assertively ● Pessimist: Stick to Facts ● Nagger: Set the Rules

02:45 – 03:00

 Break

03:00 – 03:30

 Responding to Complex Situations through Writing

  • Mr. Know-it-All: Stay Focused ● Egoist: Get Descriptive ● Manipulator: Take the Initiative

03:30 – 03:45

 Training Summary

03:45 – 04:00

 Giving of Training Certificate Completion

04:00

 End of the Course

Material given during the training:  [DVD’s and Case Studies will be used during this course to illustrate examples of good and bad change implementation processes].

Before the course

Each delegate will be asked to complete a Pre-Course Assessment Form to determine their current level and objectives for attending the course. The content of such Form will be used by the trainer only to give tailored training that is focused on each group of delegates.

At the end of the course

Each delegate will be asked to complete an Individual Development Plan and Vocational Completion Certificate